#APP STORE DOWNLOAD COUNT INSTALL#
#APP STORE DOWNLOAD COUNT SERIES#

There are some early suggestions that the app downturn may already be having someВ impact вЂ“ another new report out now indicatesВ developers havenвЂ™t been as interested in writing apps for Apple Watch or tvOS, noting that for every 1,000 iOS apps, there are 10 tvOS apps and 1 Watch app released. (So far, it has been addressing the problem with the release of new guides and how-toвЂ™s for developers, and by launching app development centers in Europe and India, for example.)

#APP STORE DOWNLOAD COUNT INSTALL#

Instead of requiring users to seek out apps, download them and install them, Instant Apps will allow users to launch apps almost immediately, just by clicking a URL.Д«ut given that Google is only one half of the smartphone ecosystemвЂ™s duopoly, Apple also needs toВ consider new approaches as well or risk losing developer interest in building for its platforms. Google, for example, is thinking of overhauling the whole installation process with its debut of вЂњInstant Apps,вЂќ announced at its I/O event earlier this month. The good news вЂ“ if there is any here вЂ“ is that the problem with appsВ has led to new ideasВ about how apps should work. It is not an easy time to invest in them either.вЂќ As Union Square VenturesвЂ™ Fred Wilson wrote late last year, вЂњitвЂ™s not an easy time to build consumer facing mobile companies.

#APP STORE DOWNLOAD COUNT SERIES#

It also comes following a series of reports on the app economyвЂ™s pitfalls, from the saga detailing the downturn for one top app developer, Pixite, which saw revenues decline by a third last year, to a more detailed analysis of whyВ the app economy is broken, citing issues like discovery, lack of disk space, the installation process, and more.Д®ven investors are shying away from app companies. Though some minor improvements were seen, the data overall is troubling as itВ what it means to be an app developer today. While push notifications have always been cited as a way to retain users, in-app messages also have a notable impact вЂ“ these messages improve users retention to 46 percent, the study found.ДЎ7 percent will only use app once if they see an in-app message, but those not using messages see 26 percent of users abandoning the app after one session. This is attributed to these appsвЂ™ use of push notifications, in-app messages, email, and remarking. In particular, apps in the middle stage of their growth (between 15,000 and 50,000 monthly active users), saw the strongest lift with retention and abandonment, the report also noted. The percentage of those only opening apps once fell to 24 percent from 26 percent last year, and those who return to apps 11 times or more grew to 36 percent from 32 percent in 2015. On iOS, user retention saw some slight improvements. For comparisonвЂ™s sake, only 20 percent of users were abandoning apps in 2014. These days,В 23 percent launch an app only once вЂ“ an improvement over last year, but only slightly. Says the report, вЂњthis is not a sustainable business model.вЂќ Instead, what this indicates is that 62 percent of users will use an app less than 11 times. However, just because this figure has recovered a bit, that doesnвЂ™t mean the numbers are good. We already knew that people only interacted withВ a small handful of third-party apps on a regular basis, and now, according to a new study on mobile app usage, we learn that about one in four mobile users only use an app once.Д«ased on data from analytics firm Localytics, and its user base of 37,000 applications, user retention has seen a slight increase year-over-year from 34 percent in 2015 to 38 percent in 2016. AppleвЂ™s iTunes App StoreВ is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumersвЂ™ devices is still quite small.

App store download count